SITE MAP

DEMOGRAPHIC & INCOME PROFILE

This report summarizes Census 2000, current-year estimates, and five-year forecasts of household data to reveal trends in demographics and income. Demographic variables illustrated with bar and pie charts help you quickly analyze the demographics of trade areas to forecast market growth.

TAPESTRY SEGMENTATION PROFILE

This report compares the top Tapestry segments in your area, ranked by household percentage, to their national counterparts. The report also includes data for 12 LifeMode summary groups (groups with similar consumption and demographic patterns) and 11 Urbanization summary groups (groups with similar density).

Use this report to help

• Define market penetration
• Compare local markets to their national counterparts
• Identify opportunities
• Discover untapped potential
• Target your best customers and prospects by geography

The 65 market segments of the Community Tapestry segmentation system classify U.S. neighborhoods based on their socioeconomic and demographic composition. Segments are combined to identify

• 12 LifeMode summary groups with similar consumption and demographic patterns
• 11 Urbanization summary groups with similar density

Tapestry is built with proven methodology established over 30 years. Put Tapestry to Work for You & Your Business

Tapestry helps reveal your customers and your markets, enabling you to find more like them. Use Tapestry to

• Evaluate current and potential sites
• Target direct mail campaigns
• Use customer preferences in developing new products
• Expand sales territories
• Plan media campaigns
• Target advertising by segment

RETAIL GOODS & SERVICES EXPENDITURES

Based on annualized data from the Consumer Expenditure Survey, the CEX report line identifies the consumer dollar potential available to be spent for various retail categories. These reports include the total dollar amount spent, average amount spent per household, and the Spending Potential index, which measures the amount spent for a product or service in your area compared to the U.S. average.

The report shows the total dollar amount per household spent on retail goods and services categorized by apparel, computer, food, finance, health, and insurance. A potential spending index (SPI) compares the amount spent for a product or service in your area to the U.S. average. Retailers can quickly identify and compare national and local customer preferences.

RETAIL MARKETPLACE PROFILE

Businesses that successfully understand and respond to growing consumer demands must know where to find area demand for their products and services. The Retail MarketPlace database, designed to help retailers analyze retail sales generated in a given area, shows if customers are traveling outside the area to shop and highlights retail sectors that represent the area’s biggest demand. Capitalizing on this information, retailers can make smarter decisions about site selection, product offerings, and more.

Understand the scope of retail activity in your market area. The Retail MarketPlace Profile displays the retail sales and retail potential dollar amounts; the leakage/surplus factor, which measures the gap between supply and demand; and the number of businesses in the industry. Use the data in this report to evaluate the potential of future sites, determine if customers are traveling outside the area to shop, and plan marketing/advertising campaigns.

BUSINESS SUMMARY

Information in this report identifies the number of businesses and the number of employees per industry group in a market. The Business Summary also compares the daytime population of the area to the residential population. Knowing where people live and work in your market is vital in deciding where to locate businesses and services such as new bank branches, ATMs, restaurants, and hotels.